When one of Oregon’s major public universities received a request from a lawyer to outline smart ways the institution could promote nutrition and wellness if it got money from a new benefactor, it was not much of a mystery where the money might be coming from. Officials at the Oregon Health & Science University Foundation easily guessed the donors were Bob and Charlee Moore. After all, not many people who live in and around Portland, Ore., have made a fortune from natural foods.

http://philanthropy.com/article/Ore-University-s-Honest/130628/