......."evaluation is fundamentally about finding the best ways to help nonprofits do their jobs better. And to do that well, evaluators need to listen carefully to the people working on the ground, understand their ambitions and values, and provide data to answer their most pressing questions."

http://philanthropy.com/article/Data-Can-Help-Nonprofits-Save/130301/?sid=pt&utm_source=pt&utm_medium=en